STRATEGIC PARTNERSHIPS
Strategy & Execution Lead
Co-branded campaigns and research initiatives to drive awareness across partner audiences
Strategy & Execution Lead
Co-branded campaigns and research initiatives to drive awareness across partner audiences
WEB EXPERIENCE & CONTENT
Project Segment Lead
Oversaw layout and content development of 10+ webpages spanning business and recruitment
Project Segment Lead
Oversaw layout and content development of 10+ webpages spanning business and recruitment
EMPLOYEE VALUE PROPOSITION (EVP) DISCOVERY
Project Lead
Conducted employee research and discovery to inform EVP positioning and narrative
Project Lead
Conducted employee research and discovery to inform EVP positioning and narrative
DEI & Cultural Marketing
Content & Execution Lead
Developed DEI-focused content to support employer brand credibility and reinforce cultural commitments
Content & Execution Lead
Developed DEI-focused content to support employer brand credibility and reinforce cultural commitments
EXPERIENTIAL
Marketing Strategy & Execution Lead
Led a team and contributed to event messaging and collateral to support in-person and virtual experiences across key audiences
Marketing Strategy & Execution Lead
Led a team and contributed to event messaging and collateral to support in-person and virtual experiences across key audiences
EMPLOYEE INTERVIEWS & BLOG
Strategy & Execution Lead
Oversaw blog strategy and editorial direction to support thought leadership and SEO objectives
Strategy & Execution Lead
Oversaw blog strategy and editorial direction to support thought leadership and SEO objectives
PRESS & EDITORIAL
Strategy & Execution Lead
Concepted and executed print creative aligned to brand guidelines and campaign goals
Strategy & Execution Lead
Concepted and executed print creative aligned to brand guidelines and campaign goals
EMAIL COMMUNICATIONS
Strategy & Execution Lead
Led email campaign strategy and messaging to support launches, engagement, and conversation.
Strategy & Execution Lead
Led email campaign strategy and messaging to support launches, engagement, and conversation.