VALUE PROPOSITION DISCOVERY
Led cross-functional research and stakeholder discovery to define the Employee Value Proposition (EVP) and messaging framework for multiple companies
Led cross-functional research and stakeholder discovery to define the Employee Value Proposition (EVP) and messaging framework for multiple companies
WEBSITE STRATEGY
Directed strategy, UX, and messaging for 10+ B2B webpages designed to engage target audiences and drive conversion.
Directed strategy, UX, and messaging for 10+ B2B webpages designed to engage target audiences and drive conversion.
EDITORIAL STRATEGY
Owned editorial strategy for employer brand storytelling, producing culture-driven content that strengthened brand narrative.
Owned editorial strategy for employer brand storytelling, producing culture-driven content that strengthened brand narrative.
EMAIL MARKETING
Developed email campaigns to support brand awareness, nurture engagement, and drive conversion.
Developed email campaigns to support brand awareness, nurture engagement, and drive conversion.
SOCIAL MEDIA (PAID & ORGANIC)
Led cross-channel social strategy across LinkedIn and Meta to meet brand and conversion objectives.
Led cross-channel social strategy across LinkedIn and Meta to meet brand and conversion objectives.
CO-MARKETING & PARTNERSHIPS
Directed co-marketing campaigns and research partnerships to expand reach across target audiences.
Directed co-marketing campaigns and research partnerships to expand reach across target audiences.
PRESS & EDITORIAL
Led creative development for press placements aligned with brand positioning and campaign messaging.
Led creative development for press placements aligned with brand positioning and campaign messaging.
SALES ENABLEMENT
Developed core sales assets including decks and collateral to support messaging consistency and prospect education.
Developed core sales assets including decks and collateral to support messaging consistency and prospect education.
EVENT & EXPERIENTIAL
Led and supported multiple B2B and talent event marketing touchpoints from designs to campaigns. (Featured event: UMG Nashville Career Jam)
Led and supported multiple B2B and talent event marketing touchpoints from designs to campaigns. (Featured event: UMG Nashville Career Jam)
INCLUSIVE BRAND MARKETING
Developed inclusive brand storytelling and DEI-focused campaigns to reinforce employer brand credibility and cultural values.
Developed inclusive brand storytelling and DEI-focused campaigns to reinforce employer brand credibility and cultural values.