Transforming a Single Service Page into a Revenue-Driving Digital Experience
CHALLENGE
Newfront’s Total Rewards services were represented by a single webpage, limiting discoverability and failing to communicate the breadth of the offering.
CHALLENGE
Newfront’s Total Rewards services were represented by a single webpage, limiting discoverability and failing to communicate the breadth of the offering.
APPROACH
Led a cross-functional initiative across marketing, design, and practice leadership to build a multi-page Total Rewards hub (10+ pages) that organized solutions, clarified value propositions, and highlighted measurable client outcomes.
Led a cross-functional initiative across marketing, design, and practice leadership to build a multi-page Total Rewards hub (10+ pages) that organized solutions, clarified value propositions, and highlighted measurable client outcomes.
RESULTS
Within the first quarter of launch, the new experience generated Marketing Qualified Leads from ICP prospects representing nearly seven figures in pipeline.
Within the first quarter of launch, the new experience generated Marketing Qualified Leads from ICP prospects representing nearly seven figures in pipeline.
