CHYRA HOWLETT
Chyra.Howlett@gmail.com | LinkedIn Profile
I’m a marketing strategist with 10+ years of experience across B2B, B2C, and SaaS. I build brands and scalable marketing programs that attract high-value audiences and generate pipeline. My work sits at the intersection of strategy, leadership, and execution which enables me to effectively partner with executives and cross-functional teams to turn bold ideas into measurable growth.
I’m a marketing strategist with 10+ years of experience across B2B, B2C, and SaaS. I build brands and scalable marketing programs that attract high-value audiences and generate pipeline. My work sits at the intersection of strategy, leadership, and execution which enables me to effectively partner with executives and cross-functional teams to turn bold ideas into measurable growth.
This portfolio highlights a selection of work that reflects my approach and core capabilities.
Newfront Website Experience (B2B)
Transforming a Single Service Page into a
Revenue-Driving Digital Experience
CHALLENGE
Newfront’s Total Rewards services were represented by a single webpage, limiting discoverability and failing to communicate the breadth of the offering.
Newfront’s Total Rewards services were represented by a single webpage, limiting discoverability and failing to communicate the breadth of the offering.
APPROACH
Led a cross-functional initiative across marketing, design, and practice leadership to build a multi-page Total Rewards hub (10+ pages) that organized solutions, clarified value propositions, and highlighted measurable client outcomes.
RESULTS
Within the first quarter of launch, the new experience generated Marketing Qualified Leads from ICP prospects representing nearly seven figures in pipeline. The comprehensive view of solutions, consistent messaging, and dynamic design attracted ideal prospects.
UMG Careers Launch
Building Universal Music Group’s First-Ever Employer Brand
Building Universal Music Group’s First-Ever Employer Brand
CHALLENGE
While Universal Music Group had one of the strongest consumer brands in entertainment, it lacked a defined employer brand, making it harder to attract top talent in a highly competitive creative industry.
While Universal Music Group had one of the strongest consumer brands in entertainment, it lacked a defined employer brand, making it harder to attract top talent in a highly competitive creative industry.
APPROACH
I led a grassroots initiative to build UMG’s first employer brand from the ground up. Using employee insights and leadership input, I developed an Employee Value Proposition centered on the platform “Create. Vibe. Lead.” which captured the company’s creative culture, entrepreneurial spirit, and unconventional approach to work. The framework established clear messaging and positioning across recruiting channels.
I led a grassroots initiative to build UMG’s first employer brand from the ground up. Using employee insights and leadership input, I developed an Employee Value Proposition centered on the platform “Create. Vibe. Lead.” which captured the company’s creative culture, entrepreneurial spirit, and unconventional approach to work. The framework established clear messaging and positioning across recruiting channels.
RESULTS
The EVP drove new messaging across job descriptions, internal communications, and a newly launched careers website. It also led to the creation of @UatUMG, which grew to 10K+ followers in its first year and helped expand the talent acquisition team’s reach and pipeline to 500K+ prospective candidates.
The EVP drove new messaging across job descriptions, internal communications, and a newly launched careers website. It also led to the creation of @UatUMG, which grew to 10K+ followers in its first year and helped expand the talent acquisition team’s reach and pipeline to 500K+ prospective candidates.
